Who we are

Paw Pattern was founded by Pedro and Teo, two longtime friends and dog lovers from Andalucía. With over 10 years of experience working together in various startups, they wanted to bring their passion to something personal and meaningful.

The idea for Paw Pattern came to life after Pedro bought a special gift for his wife in a small New York shop: a beautifully embroidered portrait of Lola, their beloved dog (and unofficial CEO of Paw Pattern). The gift was touching and unique but also exclusive—it cost $85 and required two visits to the local shop.

One day, while chatting with Teo, they had a lightbulb moment: What if they could use technology to make these custom, heartfelt pieces more affordable and accessible, reaching dog lovers all over the world? And so, Paw Pattern was born, with a mission to democratize personalized pet art.